10-Year-Old Entrepreneur Gal: The 100-Yen Lemonade Strategy

On her way home from school, 10-year-old Gal found an old cart. Having grown up watching her mother manage the household budget, she knew it was faster to earn money herself than to wait for someone to give it to her. Her strategy was to sell lemonade for 100 yen per cup. She purchased lemons, ice, and paper cups and began selling lemonade in a nearby park. Every time her child hit the sign on the cart, customers would laugh and stop by. On the first day, she made 2,300 yen in sales. However, on the second day, the cost of ice increased, and her profit disappeared. Gal didn't cry. She opened her sales notebook and analyzed the number of customers by time of day, categorizing them by color. She found that on weekdays, many parents with children visited in the evening, and they preferred less sweet lemonade. On Saturdays, people prioritized cold drinks, and sales increased. On the third day, she introduced a 'Parent-Child Set' for 150 yen. She added smaller cups and reduced the cost while increasing customer satisfaction. Regular customers posted about her lemonade on social media, and a line formed. The 10-year-old's business decisions were refined through numbers and observation. After closing the cart, Gal placed her hand on the envelope containing her sales. 'This is for living expenses, this is for the next purchase, and this is for donation.' Her small business made the small town a little brighter. Her entrepreneurship was just beginning.