"A company where only the president works hard lasts three years," he asserts. An organization is a team. CEO for vision. CFO for money. CTO for technology... When the 5 'C's, the CxOs, gather, the company gains a personality. "We don't need a friends' club. We need professional relationships where we can trust each other's backs." Each 'C' functions, checks, and complements the others. That tension is the engine for growth. "Who is standing next to you? That determines your company's limit."